Core + Intermediate + Advanced 3-Tier Package (TDM Professional Learning Series)

This 3-tier package includes the core, intermediate and advanced tiers.

Core: Develop a foundational understanding of the context of TDM service delivery, designing a program that can be evaluated and improved, understanding institutional arrangements for TDM service delivery, and examining major travel mode options.

Intermediate: Learn how TDM programs align with theories of behavior change to empower travelers to improve their travel experience and be introduced to a growing suite of emerging travel options.

Advanced: Build upon social marketing and behavior change from the earlier tiers, with an introduction to formative research and journey mapping to develop a deeper understanding of the customers' needs. Participants will learn how to apply the IRS tax code and planning and regulatory instruments to accelerate TDM implementation and discover exciting new technologies that can advance TDM.

The TDM Professional Learning Series provides a foundational education for individuals in the Transportation Demand Management (TDM) field. The series is a 1-hour live, online course offered weekly and is recorded to enable participants to access after the live session.

This program includes topics such as designing and managing new TDM-related programs for a business, community or governmental unit; managing a functional TDM-related specialty area such as planning, marketing, management or policy; coordinating a TDM-related project within a transportation agency, such as a transit agency, state or local government department of transportation, rideshare organization or a related local government position; designing, managing, or coordinating similar other non-profit oriented organizations.

The Learning Series is offered at 3 tier-levels to appeal to learners of every experience level in the industry, including core, intermediate and advanced.

This package includes 30 sessions made up of 1-hour, live online instruction, interaction with other participants, skill-building activities, and interactive competency checks. After completing the courses, participants receive three microcredentials to share on social media.